Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.mustbeadog.com "this site".

Must Be A Dog is the data controller. We will not sell or rent your personal information for marketing purposes.

If you have provided  contact details such a home address, an email address or Telephone contact number you are giving permission for us to make contact with you by the methods provided in response to the enquiry/related order.

In  the event of Must Be A Dog being subject to a change of ownership, the control and permissions that you have granted us with regards to your personal data will transfer over to  the new ownership.

You have the right to opt-out of any communication and can do so by making contact through support@mustbeadog.com 

What Information do we collect and why?

When you visit this site we capture certain information for a range of reasons. We automatically collect information relating to your web browser, IP address, time zone as well as some of the cookies that are installed on your device. 

We collect information as you browse the site relating to the pages and products you view, which websites or search terms led you to this site and how you interact with this site. We refer to this automatically collected information as "Device information".

Device Information is collected  through the following ways:

• Cookies - These are data files that are on your computer or Device and typically include an anonymous unique identifier. 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

• Log files - These track actions occurring on the site. The types of data collected through these files include your IP address, browser, Internet provider, referral and exit pages and date/time stamps.
• Web beacons, tags and pixels. - These are electronic files used to record information about how you browse this site.

When you make a purchase or attempt to make a purchase on this site, we will collect certain information from you including your name, billing address, delivery address, contact telephone number and email address as well as payment details including credit/debit card details. We refer to this as "Order information". 

When we make reference to "personal information" in this privacy policy, we are referring to Device information and order information

How do we use your personal information?

Order information is typically used to fulfil any orders placed through this site which includes  the processing of payment, arranging for your order to be delivered and providing you with order confirmation. Additionally this order information may be used to communicate with you  when screening orders for potential risk or fraud. We will also use this order information when in line with the preferences you have communicated with us to provide you with information or advertising  relating to our products and services.

We use collected Device Information to help screen for potential risk and fraud.  We also use this device information to generally improve and optimise our site through analytics measuring how our customers interact with this site and subsequently how we advertise/market our products.

Sharing of Personal Information

We share your personal information with third parties to help understand how our customers use our site. We use Google analytics to help us understand how our customers interact with this site. You can find out more about how google uses your personal information here:  https://policies.google.com/ 

You are able to opt-out of Google analytics here:   https://tools.google.com/dlpage/gaoptout 

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Advertising

 As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• Facebook - https://www.facebook.com/settings/?tab=ads
• Instagram - https://help.instagram.com/1415228085373580 
• Google- https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retainment of Personal Information

When you place an order through the Site, we will retain your Personal Information for our records unless or until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at  support@mustbeadog.com or by mail using the details provided below: 124 City Road, London, EC1V 2NX